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The "MCTE Petdarise Fair", an important specialized exhibition under MCTE, initiated by DaRise Media &PR, will be grandly held from September 17-19, 2026, in Kuala Lumpur, Malaysia. During the exhibition, a series of activities will be hosted, including a pet industry forum, business matching sessions, international pet competitions, pet fashion shows, and AI Cute Pet Video Creativity Competition. Over 12,000 professional buyers from Europe, America, and the 10 ASEAN countries will be invited to attend for procurement, business matching, and exchange. With the global pet economy experiencing rapid growth and the continuous release of potential in the Southeast Asian market, China's pet industry, leveraging its complete supply chain and innovative capabilities, has become a core global supply base. This specialized exhibition gathers high-quality enterprises in areas such as pet products, pet lifestyle, smart pet devices, pet food & nutrition, and manufacturing. It aims to intensively showcase the achievements of "Intelligent Manufacturing in China" and comprehensively present the strength of original manufacturing and the advantages of industrial supporting facilities. As China-Malaysia relations enter another new "Golden 50 years," the MCTE Organizing Committee sincerely invites you to participate in this international grand event, collectively display the achievements across the entire pet supplies industry chain, tap into ASEAN "Pet Economy" Benefits, Expand Overseas Opportunities.

From smart pet devices to stylish pet wear, quality pet food to full-chain supply solutions — MCTE Petdarise Fair gathers global pet products in one place, powering your pet business. Targeting Southeast Asia's fast-growing pet market, showcasing original factories and innovative technology, we help you connect with global buyers and seize early opportunities.

MCTE Petdarise Fair: 7 Major Professional Categories

列表多图(3)(3)

Pet Products

Pet
Lifestyle

Smart Pet
Devices

Pet Foods
& Nutrition

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Manufa-
cturing

Pet Services

Pet
Healthcare

Food OEM, Pet Product OEM, Inspection, Testing & Certification, Compliance Consulting Services, Food Packaging Equipment, Packaging Materials & Design

Pet Grooming, Pet Boarding Services, Pet Photography, Pet Cremation, Pet Insurance, Pet Wellness, Pet E-commerce

Test Strips, Medical Equipment, Medical Consumables, Nursing Supplies, Pet Medicines, Vaccine Reagents

Apparel, Accessories, Footwear & Headwear, Festive Wear, Fashion Accessories

Smart Cleaning Products, Automatic Feeder, Smart Water Dispenser, Smart Monitoring Device, Smart Wearables, Health Monitoring Collar, Pet Drying Equipment, Pet Tracker

Pet Staple Food, Prescription Pet Food, Freeze-Dried Pet Food, Fresh Pet Food, Pet Nutritional Supplements, Pet Treats, Functional Pet Food, Pet Complementary Food

Pet Bowls, Pet Beds, Pet Toys, Pet Furniture, Cleaning & Grooming Supplies, Waste Cleaning Supplies, Leashes & Travel Supplies, Training Supplies

Exhibition Highlights

During the MCTE Petdarise Fair, a variety of professional forums, fun competitions, and creative shows take the spotlight — each offering a heartwarming moment with adorable pets. Interact closely with global industry elites and pet buyers, sharing in the growth dividends and endless joy of Southeast Asia's "pet economy".

According to the "2025 Southeast Asia Pet Industry White Paper": The Southeast Asian pet market has surpassed $20 billion, with an annual growth rate of over 15%, and is expected to reach $25 billion by 2030. Across the board, pet medical supplies, smart pet products, and pet food are experiencing a surge in demand!

Data source: For the full report, please visit petdata.cn

2020-2030，Southeast Asia Pet Market Size (US$ Billion)

China's pet industry has the world's largest production capacity and is the global leader in manufacturing and supplying pet products. It has long stood at the top of the global supply chain. With strong demand from Southeast Asia on one side and China's robust supply on the other, the supply-demand fit is highly aligned.

Southeast Asia Pet Market

A Fast-Growing New Blue Ocean

1.Surging Demand: A young population and rapid rise of the middle class are driving increasing pet ownership penetration year by year.

2.Category Focus: The cat economy dominates, with soaring demand for cat food, cat litter, smart pet products, and pet toys.

3.E-commerce Boom: Pet categories on Shopee, Lazada, and TikTok Shop have doubled year after year, with Malaysia's online growth rate reaching a staggering 324%.

The Southeast Asian pet market is currently in a golden period of explosive growth.

As the core hub of ASEAN, Malaysia has a strong Chinese cultural foundation and high acceptance of Chinese products, making it the most stable, fastest, and most cost-effective entry point for Chinese pet companies going global.

China’s pet industry: End the rat race, head for the blue ocean